Some white women are sharing that it isn’t working for them because it’s weighing their hair down.
Black TikTok creators have jokingly been posting negative reviews to deter white women from buying. A number of Black women have responded by pointing out that the number of products made specifically for Black women is much more limited compared to what is available to white women, so why use that product if it is not made for you? “The natural hair product section is so small, y’all have hundreds of products catered to your hair and we have 10 that actually work,” one woman wrote. Thanks to Earle, white women are now trying the oil for themselves. The $10 oil went viral on TikTok last year after several Black women showed their rapid hair growth, and it started flying off shelves.
Let’s start by saying this hair oil isn’t new. Like all Mielle Organics products, the description on the website outlines that they are products for Black hair: “Use it on protective styles, including braids and weaves.” The oil is just one product in Rodriguez’s line Mielle Organics, which she founded in 2014 while she was transitioning from having heat-damaged hair to restoring her natural curls and realized there was a gap in the market: a product that stimulated growth for women with textured hair. Created by Monique Rodriguez, Mielle Rosemary oil is a blend of oils including soybean, castor, and rosemary as well as ingredients like biotin and more, intended to stimulate hair growth and thickness.
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